A new survey released last week by Strategy Analytics indicates that the “style” of a mobile phone may be the key feature that users rely on when gauging their satisfaction with mobile phone technology. The study by Boston-based Strategy Analytics analyzes mobile device buyer satisfaction across 20 “critical product attributes” for customers in the U.S. and Western Europe. Owners of phones produced by LG reported the highest satisfaction ratings in 17 out of 19 categories in Western Europe and in 9 out of 19 in the U.S.
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Mobile Phone Style is Key to Customer Satisfaction
Posted by: Gene J. Koprowski November 28, 2005 09:24 AMA new survey released last week by Strategy Analytics indicates that the “style” of a mobile phone may be the key feature that users rely on when gauging their satisfaction with mobile phone technology. The study by Boston-based Strategy Analytics analyzes mobile device buyer satisfaction across 20 “critical product attributes” for customers in the U.S. and Western Europe. Owners of phones produced by LG reported the highest satisfaction ratings in 17 out of 19 categories in Western Europe and in 9 out of 19 in the U.S.