Intel may still be “inside” but the chipmaker is taking a leap ahead in the New Year with a new branding strategy. That is, Intel is adding to its ubiquitous brand “Intel Inside” with a new tagline: “Leap ahead.” Intel is expected to formally announce the changes on Tuesday as part of a move to market itself as a platform provider with offerings like Centrino technology for notebook computers and Viiv for home entertainment PCs.
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Intel Leaps Into New Year With New Branding Strategy
Posted by: Jennifer LeClaire December 30, 2005 11:23 AMIntel may still be “inside” but the chipmaker is taking a leap ahead in the New Year with a new branding strategy. That is, Intel is adding to its ubiquitous brand “Intel Inside” with a new tagline: “Leap ahead.” Intel is expected to formally announce the changes on Tuesday as part of a move to market itself as a platform provider with offerings like Centrino technology for notebook computers and Viiv for home entertainment PCs.