Increasingly, users are working with cell phones and PDAs to access data. Because finding desired information can be a challenge, companies such as America Online, Google and Yahoo developed search services specifically geared to mobile users. “Mobile search is an area of keen interest to both users and vendors,” stated Matthew Brown, a senior analyst with Forrester Research. The search vendors, who have been engaged in fierce competition, view mobile search as a new, potentially lucrative, revenue source.
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Searching for the Right Handheld Option
Posted by: Paul Korzeniowski January 19, 2006 05:00 AMIncreasingly, users are working with cell phones and PDAs to access data. Because finding desired information can be a challenge, companies such as America Online, Google and Yahoo developed search services specifically geared to mobile users. “Mobile search is an area of keen interest to both users and vendors,” stated Matthew Brown, a senior analyst with Forrester Research. The search vendors, who have been engaged in fierce competition, view mobile search as a new, potentially lucrative, revenue source.