Cool electronic gadgets can be seductive not only to consumers, but to the makers of the gadgets themselves. And that is costing those makers money. According to a report released by Forrester Research yesterday, consumer technology companies are leaving some US$3.8 billion on the table today because they’re failing to leverage their knack for selling cool gadgets into sales of accessories, services and content.
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Disconnected Products Cost Gadget Shops Billions
Posted by: John P. Mello Jr. January 4, 2006 07:30 AMCool electronic gadgets can be seductive not only to consumers, but to the makers of the gadgets themselves. And that is costing those makers money. According to a report released by Forrester Research yesterday, consumer technology companies are leaving some US$3.8 billion on the table today because they’re failing to leverage their knack for selling cool gadgets into sales of accessories, services and content.