Consumers focus more on style of the mobile phone, rather than technical functionality, when making purchase decisions, experts tell TechNewsWorld. A report from Boston-based Strategy Analytics, the global consulting company, analyzes the reasons for U.S. and Western Europe wireless device purchases, including the primary motivating factors for device purchases.
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Mobile Phone Vendors Pay Heed to High Style
Posted by: Gene J. Koprowski January 6, 2006 09:00 AMConsumers focus more on style of the mobile phone, rather than technical functionality, when making purchase decisions, experts tell TechNewsWorld. A report from Boston-based Strategy Analytics, the global consulting company, analyzes the reasons for U.S. and Western Europe wireless device purchases, including the primary motivating factors for device purchases.