Looking for a new cellular service? If so, there are more choices available now than just those from traditional carriers, such as Cingular and T-Mobile USA. Increasingly companies like ESPN and its parent, the Walt Disney Co., are entering the cellular services market, too. “Many firms view offering cellular services as a way to increase brand awareness and customer loyalty,” said David Chamberlain, a principal analyst with market research firm In-Stat.
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Companies Look to Broaden Brand Identity With Cellular Services
Posted by: Paul Korzeniowski January 25, 2006 05:00 AMLooking for a new cellular service? If so, there are more choices available now than just those from traditional carriers, such as Cingular and T-Mobile USA. Increasingly companies like ESPN and its parent, the Walt Disney Co., are entering the cellular services market, too. “Many firms view offering cellular services as a way to increase brand awareness and customer loyalty,” said David Chamberlain, a principal analyst with market research firm In-Stat.