Wireless carriers including Sprint and Verizon and a slew of enthusiastic advertisers are poised to boost their efforts to market to mobile phone users later this quarter, prompting many to contemplate the annoyance factor of what could result in more ringing, banner ads on handsets and targeted text messages. However, industry observers agree that with so much invested in their existing and long-term wireless customers, carriers are not interested in disenfranchising their users with distracting, annoying advertising that is irrelevant.
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Carriers Plan to be Kind With Cell Phone Advertising
Posted by: Jay Lyman January 17, 2006 11:59 AMWireless carriers including Sprint and Verizon and a slew of enthusiastic advertisers are poised to boost their efforts to market to mobile phone users later this quarter, prompting many to contemplate the annoyance factor of what could result in more ringing, banner ads on handsets and targeted text messages. However, industry observers agree that with so much invested in their existing and long-term wireless customers, carriers are not interested in disenfranchising their users with distracting, annoying advertising that is irrelevant.