America Online on Monday announced that it has teamed up with Mark Burnett Productions, the company that propelled the concept of reality television into the mainstream. The companies have signed a major production deal to develop a real-life treasure hunt airing exclusively on the AOL.com Web site. “Gold Rush!” will track competitors searching for hidden treasure across the United States.
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AOL Taps ‘Survivor’ Producer Burnett for Online Reality Show
Posted by: Jennifer LeClaire January 31, 2006 08:56 AMAmerica Online on Monday announced that it has teamed up with Mark Burnett Productions, the company that propelled the concept of reality television into the mainstream. The companies have signed a major production deal to develop a real-life treasure hunt airing exclusively on the AOL.com Web site. “Gold Rush!” will track competitors searching for hidden treasure across the United States.