AOL and Yahoo will soon roll out a new program to charge advertisers for guaranteed access to users’ e-mail boxes. It’s not the perfect spam-fighting program that some would have hoped for, but those critiquing the plan on free speech and other grounds are out to lunch. The reason most people’s inboxes are overflowing with nasty bits of unwanted, unsolicited e-mail is because the economics of the entire system encourage it.
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Fighting Spam Also Requires Fighting Knee-Jerk Critics
Posted by: Sonia Arrison February 10, 2006 05:00 AMAOL and Yahoo will soon roll out a new program to charge advertisers for guaranteed access to users’ e-mail boxes. It’s not the perfect spam-fighting program that some would have hoped for, but those critiquing the plan on free speech and other grounds are out to lunch. The reason most people’s inboxes are overflowing with nasty bits of unwanted, unsolicited e-mail is because the economics of the entire system encourage it.