Mobile brand Helio on Thursday announced plans to target the lucrative U.S. youth market with two South Korean-made cell phones and a content deal with popular social networking site MySpace. Helio’s Hero and Kickflip multimedia handsets are set to debut this spring. “Helio is for those of us who want a badge of personality, not a phone; a mobile lifestyle, not a utility,” said Sky Dayton, CEO of Helio, a joint venture of EarthLink and SK Telecom, one of South Korea’s largest mobile communications carriers.
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Helio Targets Young Users With MySpace Deal, New Handsets
Posted by: Jennifer LeClaire February 16, 2006 02:02 PMMobile brand Helio on Thursday announced plans to target the lucrative U.S. youth market with two South Korean-made cell phones and a content deal with popular social networking site MySpace. Helio’s Hero and Kickflip multimedia handsets are set to debut this spring. “Helio is for those of us who want a badge of personality, not a phone; a mobile lifestyle, not a utility,” said Sky Dayton, CEO of Helio, a joint venture of EarthLink and SK Telecom, one of South Korea’s largest mobile communications carriers.