Depending upon who you ask, click fraud — the practice of triggering pay-per-click fees by clicking on an advertising link with dishonest motives — is either a minor nuisance for the search industry or a huge risk to one of the fastest-growing segments of the Web business. Nearly everyone agrees that the problem of click fraud is nothing new, however, and that even if it remains contained, it calls into question the value of one of the hottest forms of advertising available to marketers, online or off.
Although most large companies are aware of click fraud, I'm amazed at how many are really not aware of its cost to them. When our company was named as lead client on a lawsuit filed against GOOGLE we received hundreds of inquiries regarding our service. Again, many were not fully aware of the problem. Recent publicity including articles like yours, have increased the awareness and I'm sure have put pressure on the search engines to do more to address the problem. Regards, [email protected]
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Search Industry Focuses on Ferreting Out Click Fraud
Posted by: Keith Regan February 22, 2006 05:00 AMDepending upon who you ask, click fraud — the practice of triggering pay-per-click fees by clicking on an advertising link with dishonest motives — is either a minor nuisance for the search industry or a huge risk to one of the fastest-growing segments of the Web business. Nearly everyone agrees that the problem of click fraud is nothing new, however, and that even if it remains contained, it calls into question the value of one of the hottest forms of advertising available to marketers, online or off.
Regards,
[email protected]