Most households that are not on the Web already have little intention of logging on. So says a study released by market researcher Parks Associates on Friday. The study found few new households willing to subscribe to Internet services, which, the study predicted, would limit 2006 growth in overall Internet penetration to a meager 1 percent — from 63 percent to 64 percent by year’s end. “We are clearly facing a problem of demand, not supply,” said John Barrett, director of research at Parks Associates.
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Internet Subscriber Growth May Be Stalling, Report Suggests
Posted by: Jennifer LeClaire February 27, 2006 11:41 AMMost households that are not on the Web already have little intention of logging on. So says a study released by market researcher Parks Associates on Friday. The study found few new households willing to subscribe to Internet services, which, the study predicted, would limit 2006 growth in overall Internet penetration to a meager 1 percent — from 63 percent to 64 percent by year’s end. “We are clearly facing a problem of demand, not supply,” said John Barrett, director of research at Parks Associates.