A majority of Web sites fail to meet the search desires of their visitors, according to a report prepared by Cambridge, Mass.-based research firm Forrester Research. “Although consumers value search as a standalone function, search functionalities within company Web sites are not delivering satisfactory results,” said the report, a copy of which was obtained by TechNewsWorld. Some 13 percent of European consumers say they’ll bolt from a Web site if they can’t find what they want at the location immediately, the report noted.
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Report: Majority of Web Sites Lack Search Savvy
Posted by: John P. Mello Jr. March 9, 2006 08:04 AMA majority of Web sites fail to meet the search desires of their visitors, according to a report prepared by Cambridge, Mass.-based research firm Forrester Research. “Although consumers value search as a standalone function, search functionalities within company Web sites are not delivering satisfactory results,” said the report, a copy of which was obtained by TechNewsWorld. Some 13 percent of European consumers say they’ll bolt from a Web site if they can’t find what they want at the location immediately, the report noted.