For more than a decade, marketers have promised that the Internet was going to be a key way that consumers would experience their brands — someday. Someday has finally arrived. The potential of Internet advertising is truly starting to be realized, experts tell me. “The media landscape has clearly changed with more and more marketers realizing that there is much to be gained from online advertising,” said David Silverman, partner, assured services, PricewaterhouseCoopers.
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Online Advertising Beginning to Fulfill Its Promise
Posted by: Gene Koprowski March 16, 2006 07:00 AMFor more than a decade, marketers have promised that the Internet was going to be a key way that consumers would experience their brands — someday. Someday has finally arrived. The potential of Internet advertising is truly starting to be realized, experts tell me. “The media landscape has clearly changed with more and more marketers realizing that there is much to be gained from online advertising,” said David Silverman, partner, assured services, PricewaterhouseCoopers.