Microsoft is introducing an entertainment franchise including games and television programming featuring characters that appeal to young consumers. The software giant on Wednesday revealed plans for a new entertainment franchise called “Viva Pinata.” More than just a video game title, Microsoft plans to bring living pinata animals to Saturday morning television. The new series will be aired on the Fox network. Related merchandise is also in the works.
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Microsoft Set to Launch Kid-Focused Gaming Franchise
Posted by: Jennifer LeClaire March 16, 2006 10:29 AMMicrosoft is introducing an entertainment franchise including games and television programming featuring characters that appeal to young consumers. The software giant on Wednesday revealed plans for a new entertainment franchise called “Viva Pinata.” More than just a video game title, Microsoft plans to bring living pinata animals to Saturday morning television. The new series will be aired on the Fox network. Related merchandise is also in the works.