Microsoft has begun testing display advertising across its Web Services network, which includes Microsoft Office Live, Windows Live Mail and MSN Spaces. The initial ad purchases by Coca-Cola Brazil, JCPenney and Monster Worldwide are sure to touch off a heated battle between Google and, to a lesser extent, Yahoo. Google, of course, developed the paid search market, further refining it over the last few years with the launch of new services such as AdSense.
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Microsoft’s Entry Sure to Stir Things Up in Search Ad Space
Posted by: Erika Morphy March 16, 2006 01:32 PMMicrosoft has begun testing display advertising across its Web Services network, which includes Microsoft Office Live, Windows Live Mail and MSN Spaces. The initial ad purchases by Coca-Cola Brazil, JCPenney and Monster Worldwide are sure to touch off a heated battle between Google and, to a lesser extent, Yahoo. Google, of course, developed the paid search market, further refining it over the last few years with the launch of new services such as AdSense.