Intel is readying a plan to aim its processors and computing platform at the business world, hinting at a Centrino-style campaign similar to the one the chip giant employed to push wireless technology into mainstream use. The enterprise market brings a variety of challenges for the company, but Intel’s typical platform approach, which assembles the necessary components together both in technological and marketing terms, makes sense, industry analysts observed.
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Intel Readying Business Platform, Pitch
Posted by: Jay Lyman March 27, 2006 01:55 PMIntel is readying a plan to aim its processors and computing platform at the business world, hinting at a Centrino-style campaign similar to the one the chip giant employed to push wireless technology into mainstream use. The enterprise market brings a variety of challenges for the company, but Intel’s typical platform approach, which assembles the necessary components together both in technological and marketing terms, makes sense, industry analysts observed.