YouTube is drawing the eyeballs of millions of viewers and the ire of some major television broadcasters with its viral video service. Now the company is also drawing the eye of E! Networks, a producer of entertainment news and lifestyle-related programming. YouTube and E! are partnering to bring a new broadband offering to the Internet airwaves called “Cybersmack,” a homegrown video that satirizes pop culture.
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YouTube Making Friends in High Places
Posted by: Jennifer LeClaire March 30, 2006 09:51 AMYouTube is drawing the eyeballs of millions of viewers and the ire of some major television broadcasters with its viral video service. Now the company is also drawing the eye of E! Networks, a producer of entertainment news and lifestyle-related programming. YouTube and E! are partnering to bring a new broadband offering to the Internet airwaves called “Cybersmack,” a homegrown video that satirizes pop culture.