Yahoo is providing full travel planning functionality by uniting its air and hotel search, price comparison, and maps online in a new service called FareChase. Made available this week, it allows users to plan and purchase trips, as well as to share their travel experiences with an online community through its Trip Planner tool. The online giant is looking to boost its ability to compete with travel specialty sites such as Expedia and Priceline, and is also looking to leverage existing resources that are more valuable when aggregated — both for users and for advertisers.
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Yahoo Improves Travel Content With Maps, Search
Posted by: Jay Lyman April 12, 2006 01:55 PMYahoo is providing full travel planning functionality by uniting its air and hotel search, price comparison, and maps online in a new service called FareChase. Made available this week, it allows users to plan and purchase trips, as well as to share their travel experiences with an online community through its Trip Planner tool. The online giant is looking to boost its ability to compete with travel specialty sites such as Expedia and Priceline, and is also looking to leverage existing resources that are more valuable when aggregated — both for users and for advertisers.