Nintendo this week released an American version of Japan’s No. 1 brain training game, “Brain Age: Train Your Brain in Minutes a Day,” for the Nintendo DS. Japanese neurologist Ryuta Kawashima, who maintains that regularly doing easy and fast-paced mental activities can keep brains young, strong and sharp, worked with Nintendo to create the brain exerciser. “Everyone, young or old, wants to try to get a mental edge, and we’ve seen that Brain Age appeals to a broad demographic of people,” said J.C. Smith, manager of corporate affairs for Nintendo of America.
Loading ...
Nintendo Targets Senior Crowd With Brain Game
Posted by: Meryl K. Evans April 19, 2006 07:30 AMNintendo this week released an American version of Japan’s No. 1 brain training game, “Brain Age: Train Your Brain in Minutes a Day,” for the Nintendo DS. Japanese neurologist Ryuta Kawashima, who maintains that regularly doing easy and fast-paced mental activities can keep brains young, strong and sharp, worked with Nintendo to create the brain exerciser. “Everyone, young or old, wants to try to get a mental edge, and we’ve seen that Brain Age appeals to a broad demographic of people,” said J.C. Smith, manager of corporate affairs for Nintendo of America.