Startup cellular carriers are beginning to view the United States’ immigrant population as an underserved market. “Carriers have done a good job in penetrating most adult demographics, so they are now searching for niche groups that don’t rely on their services,” said Marina Amoroso, an industry analyst with market research firm Yankee Group.
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Cellular Carriers Eye Immigrant Population
Posted by: Paul Korzeniowski May 16, 2006 05:00 AMStartup cellular carriers are beginning to view the United States’ immigrant population as an underserved market. “Carriers have done a good job in penetrating most adult demographics, so they are now searching for niche groups that don’t rely on their services,” said Marina Amoroso, an industry analyst with market research firm Yankee Group.