Nintendo has revealed that it will call its next-generation gaming console simply “Wii.” The system will go head to head with Microsoft’s Xbox 360 and Sony’s upcoming PlayStation 3. Nintendo revealed the new identity of the much-anticipated video game console, previously code-named Revolution, on Thursday. Wii, pronounced “we,” intends to break down the wall that separates video game players from everybody else.
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Nintendo Launches ‘Wii’ Console Branding Strategy
Posted by: Jennifer LeClaire April 28, 2006 10:30 AMNintendo has revealed that it will call its next-generation gaming console simply “Wii.” The system will go head to head with Microsoft’s Xbox 360 and Sony’s upcoming PlayStation 3. Nintendo revealed the new identity of the much-anticipated video game console, previously code-named Revolution, on Thursday. Wii, pronounced “we,” intends to break down the wall that separates video game players from everybody else.