In a move to appeal to a wider audience, Nintendo is rebranding a portion of its line of handheld gaming titles. The video game giant on Tuesday said it will begin branding its more casual Nintendo DS titles under the new Touch Generations label beginning in June. Touch Generations will be one element of Nintendo’s multimillion-dollar campaign to get more people interested in video games.
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Nintendo Rebrands Games for Wider Demographic Appeal
Posted by: Jennifer LeClaire May 31, 2006 09:30 AMIn a move to appeal to a wider audience, Nintendo is rebranding a portion of its line of handheld gaming titles. The video game giant on Tuesday said it will begin branding its more casual Nintendo DS titles under the new Touch Generations label beginning in June. Touch Generations will be one element of Nintendo’s multimillion-dollar campaign to get more people interested in video games.