Microsoft is like the earth. When it moves, people notice. Among the Redmond, Wash., softzilla’s recent maneuvers are its purchase of Massive Inc., of New York City, and its imminent — if The Wall Street Journal is to be believed — acquisition of Third Screen Media, of Boston. Massive provides a platform for delivering advertising into video games. Third Screen is a standout in the cell phone advertising field and runs TSM|Network, the world’s largest, single-source mobile ad network.
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Microsoft Aims for Dominance of 3rd, 4th Screens
Posted by: John P. Mello Jr. June 1, 2006 08:15 AMMicrosoft is like the earth. When it moves, people notice. Among the Redmond, Wash., softzilla’s recent maneuvers are its purchase of Massive Inc., of New York City, and its imminent — if The Wall Street Journal is to be believed — acquisition of Third Screen Media, of Boston. Massive provides a platform for delivering advertising into video games. Third Screen is a standout in the cell phone advertising field and runs TSM|Network, the world’s largest, single-source mobile ad network.