Sony built its reputation in the electronics field on the premium thesis. Sure, there may be lower priced competitors in the market, but they couldn’t beat Sony for quality, design and sheer wow factor. Consumers recognized that, and they have been willing to pay a premium for it. With Sony’s new “W” line of Cybershot cameras, though, the company has altered that strategy by offering a premium product at a very competitive price.
Loading ...
New Sony Camera Line Offers Outstanding Value
Posted by: John P. Mello Jr. June 27, 2006 05:00 AMSony built its reputation in the electronics field on the premium thesis. Sure, there may be lower priced competitors in the market, but they couldn’t beat Sony for quality, design and sheer wow factor. Consumers recognized that, and they have been willing to pay a premium for it. With Sony’s new “W” line of Cybershot cameras, though, the company has altered that strategy by offering a premium product at a very competitive price.