It has worked for geeks, but can the popular Digg technology news site — an enormous online water cooler that attracts masses of readers who determine the top and most-viewed article rankings — surface with success in mainstream news? Fans of Digg, which has grown to rival other Internet news giants such as Google and Slashdot, say that bringing a wider variety of news into the mix is a natural evolution for the social-networking-style news site.
Digg Broadens News Offerings in Effort to Go Mainstream
Posted by: Jay Lyman June 23, 2006 03:05 PMIt has worked for geeks, but can the popular Digg technology news site — an enormous online water cooler that attracts masses of readers who determine the top and most-viewed article rankings — surface with success in mainstream news? Fans of Digg, which has grown to rival other Internet news giants such as Google and Slashdot, say that bringing a wider variety of news into the mix is a natural evolution for the social-networking-style news site.