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NBC Partners With YouTube in Content Deal
Posted by: Jennifer LeClaire June 28, 2006 09:01 AM

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NBC and online video company YouTube have announced a strategic partnership — yet another sign that traditional television broadcasters are intent on staking their claims on the Web. The alliance will promote NBC’s fall television lineup and other NBC shows over the next year. The agreement also includes an integrated, cross-promotional advertising relationship, with on-air promotion of YouTube provided by NBC.

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