Carmakers are rapidly incorporating wireless Bluetooth technology into their new vehicles, moving at such a pace that nearly a third of all new cars will feature the equipment within five years. That’s a dramatic increase, up from 3 percent last year. “Automotive pricing, promotion, and product positioning of Bluetooth versus other in-vehicle features will be critical to how sales rates develop over the next two years,” said Clare Hughes, an analyst with the automotive practice of Strategy Analytics.
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Bluetooth to Proliferate in Vehicles
Posted by: Gene J. Koprowski July 22, 2006 01:30 AMCarmakers are rapidly incorporating wireless Bluetooth technology into their new vehicles, moving at such a pace that nearly a third of all new cars will feature the equipment within five years. That’s a dramatic increase, up from 3 percent last year. “Automotive pricing, promotion, and product positioning of Bluetooth versus other in-vehicle features will be critical to how sales rates develop over the next two years,” said Clare Hughes, an analyst with the automotive practice of Strategy Analytics.