Microsoft is planning to release a new music and entertainment player and accompanying software and hardware products under the brand “Zune,” turning up the competition on Apple’s popular iPod. The company did not reveal pricing or a specific target date, but simply confirmed speculation of the offering and said the first products would ship later this year. “We see a great opportunity to bring together technology and community to allow consumers to explore and discover music together,” said Chris Stephenson, general manager of marketing for Microsoft.
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Microsoft Prepares to Take On iPods With Zune
Posted by: Alexandra DeFelice July 24, 2006 11:48 AMMicrosoft is planning to release a new music and entertainment player and accompanying software and hardware products under the brand “Zune,” turning up the competition on Apple’s popular iPod. The company did not reveal pricing or a specific target date, but simply confirmed speculation of the offering and said the first products would ship later this year. “We see a great opportunity to bring together technology and community to allow consumers to explore and discover music together,” said Chris Stephenson, general manager of marketing for Microsoft.