Viacom is giving a new meaning to the adage, “I want my MTV.” MTV Networks UK & Ireland — which Viacom owns — on Tuesday unveiled MTV Flux, an interactive online community that lets audience members control their own television channel. Flux members can upload their own content and be part of the online interactive community when the new channel launches on Aug. 1. Users will be able to “flux” by mouse, mobile device or the traditional remote control.
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MTV Enters Social Networking Fray
Posted by: Alexandra DeFelice July 25, 2006 01:14 PMViacom is giving a new meaning to the adage, “I want my MTV.” MTV Networks UK & Ireland — which Viacom owns — on Tuesday unveiled MTV Flux, an interactive online community that lets audience members control their own television channel. Flux members can upload their own content and be part of the online interactive community when the new channel launches on Aug. 1. Users will be able to “flux” by mouse, mobile device or the traditional remote control.