YouTube is exploring ways to monetize its traffic flow of 100 million downloads a day by launching a pay-for-play video advertising service. Its inaugural spot is a promotion for Paris Hilton’s new album, “Paris.” YouTube will feature one ad each day, which site visitors can rate and comment on in the same way they evaluate consumer-created videos. Hilton’s ad has earned a meager two stars out of five, so far, and drawn 679 comments — many of which are less than laudatory.
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Paris Hilton Kicks Off YouTube’s New Ad Strategy
Posted by: Erika Morphy August 22, 2006 03:39 PMYouTube is exploring ways to monetize its traffic flow of 100 million downloads a day by launching a pay-for-play video advertising service. Its inaugural spot is a promotion for Paris Hilton’s new album, “Paris.” YouTube will feature one ad each day, which site visitors can rate and comment on in the same way they evaluate consumer-created videos. Hilton’s ad has earned a meager two stars out of five, so far, and drawn 679 comments — many of which are less than laudatory.