Electronic Arts on Thursday said it has inked a deal with video game advertising network Massive to push ads into its games. The agreement makes a way for Massive, a Microsoft subsidiary, to include a portfolio of Electronics Arts games developed for the Xbox 360 and PCs into Massive’s advertising network. Financial terms of the deal were undisclosed. “The agreement with Massive is a first step in a detailed strategy for serving advertising in a seamless format that doesn’t disrupt game play,” said Chip Lange, EA’s vice president of online commerce.
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EA, Massive Seal In-Game Advertising Deal
Posted by: Jennifer LeClaire August 31, 2006 10:29 AMElectronic Arts on Thursday said it has inked a deal with video game advertising network Massive to push ads into its games. The agreement makes a way for Massive, a Microsoft subsidiary, to include a portfolio of Electronics Arts games developed for the Xbox 360 and PCs into Massive’s advertising network. Financial terms of the deal were undisclosed. “The agreement with Massive is a first step in a detailed strategy for serving advertising in a seamless format that doesn’t disrupt game play,” said Chip Lange, EA’s vice president of online commerce.