What makes e-mail trustworthy? There are at least two factors at play here: e-mail authentication, as described in a recent article, ensures that outbound e-mail really comes from the purported sending domain. That doesn’t tell you whether the sender is a highly-reputable institution or a spammer, though. This is where e-mail reputation comes in. It’s a new concept based on easily-understandable principles. Are you a reliable sender — a known and rated entity?
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E-Mail Reputation: An Important Factor in Restoring Trust
Posted by: Tanya Candia September 19, 2006 04:00 AMWhat makes e-mail trustworthy? There are at least two factors at play here: e-mail authentication, as described in a recent article, ensures that outbound e-mail really comes from the purported sending domain. That doesn’t tell you whether the sender is a highly-reputable institution or a spammer, though. This is where e-mail reputation comes in. It’s a new concept based on easily-understandable principles. Are you a reliable sender — a known and rated entity?