Warner Music Group on Monday inked a deal with online viral video community YouTube to distribute its library of music videos, which includes content from such acts as Madonna and the Red Hot Chili Peppers. YouTube will also distribute behind-the-scences footage, artist interviews, original programming and other special Warner content to its community, which views more than 100 million videos every day. YouTube users will also be able to incorporate music from the record company’s music catalog into the videos they create and upload onto YouTube.
YouTube to Distribute Warner Music Videos
Posted by: Jennifer LeClaire September 18, 2006 10:12 AMWarner Music Group on Monday inked a deal with online viral video community YouTube to distribute its library of music videos, which includes content from such acts as Madonna and the Red Hot Chili Peppers. YouTube will also distribute behind-the-scences footage, artist interviews, original programming and other special Warner content to its community, which views more than 100 million videos every day. YouTube users will also be able to incorporate music from the record company’s music catalog into the videos they create and upload onto YouTube.