In an apparent response to Japanese consumer outcry, Sony has slashed the price of its PlayStation 3 by about 20 percent in Japan. “The Japanese users and media would not stop saying a price tag of over 60,000 yen (US$515), including tax, was too expensive,” Ken Kutaragi, head of Sony Computer Entertainment, told reporters at the Tokyo Game Show on Friday. The PS3’s price tag was twice as much as Microsoft’s Xbox and Nintendo’s upcoming Wii. Sony will peddle its PS3 to Japanese consumers for 49,980 yen, or $430.
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Sony Cuts Japan PS3 Price by 20 Percent
Posted by: Jennifer LeClaire September 22, 2006 08:35 AMIn an apparent response to Japanese consumer outcry, Sony has slashed the price of its PlayStation 3 by about 20 percent in Japan. “The Japanese users and media would not stop saying a price tag of over 60,000 yen (US$515), including tax, was too expensive,” Ken Kutaragi, head of Sony Computer Entertainment, told reporters at the Tokyo Game Show on Friday. The PS3’s price tag was twice as much as Microsoft’s Xbox and Nintendo’s upcoming Wii. Sony will peddle its PS3 to Japanese consumers for 49,980 yen, or $430.