Video games are often associated with the bloom of youth, but a study released this week shows that isn’t true in all segments of the market — especially the “casual” game market. Casual games tend to be family-friendly and non-violent; often they involve puzzles or word play. They’re about as far away as you can get from “Grand Theft Auto” or “Halo.” It’s estimated some 150 million people play casual games on their computers regularly, and according to the study conducted by casual game maker PopCap Games, nearly half of them are 50 years old or older.
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Video Games Not Just for the Young Anymore
Posted by: John P. Mello Jr. October 7, 2006 01:30 AMVideo games are often associated with the bloom of youth, but a study released this week shows that isn’t true in all segments of the market — especially the “casual” game market. Casual games tend to be family-friendly and non-violent; often they involve puzzles or word play. They’re about as far away as you can get from “Grand Theft Auto” or “Halo.” It’s estimated some 150 million people play casual games on their computers regularly, and according to the study conducted by casual game maker PopCap Games, nearly half of them are 50 years old or older.