In a growing digital media market that has witnessed YouTube carve out a niche for viral video, Blinkx is looking to make those videos easier to find online. The firm, which has indexed more than 6 million hours of audio, video and TV programming to make them searchable, announced this week that Microsoft has agreed to use Blinkx technology to power video search on some parts of its MSN and Live.com Internet sites. Microsoft will pay Blinkx a licensing fee based on how often its visitors use the Blinkx search system.
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Blinkx Woos Microsoft With Technology Revamp
Posted by: Jennifer LeClaire October 10, 2006 09:22 AMIn a growing digital media market that has witnessed YouTube carve out a niche for viral video, Blinkx is looking to make those videos easier to find online. The firm, which has indexed more than 6 million hours of audio, video and TV programming to make them searchable, announced this week that Microsoft has agreed to use Blinkx technology to power video search on some parts of its MSN and Live.com Internet sites. Microsoft will pay Blinkx a licensing fee based on how often its visitors use the Blinkx search system.