Search engines have made a boodle for outfits like Google, but when it comes to online entertainment — especially entertainment on demand — they may find their relevance waning. “Search engine algorithms are based on text, information and links,” Daren Gill, vice president for business development for ChoiceStream in Cambridge, Mass., told TechNewsWorld. “From an entertainment perspective, we found that’s really not the paradigm that’s likely going to win.”
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Entertainment Consumers Look Beyond Online Search
Posted by: John P. Mello Jr. October 17, 2006 09:55 AMSearch engines have made a boodle for outfits like Google, but when it comes to online entertainment — especially entertainment on demand — they may find their relevance waning. “Search engine algorithms are based on text, information and links,” Daren Gill, vice president for business development for ChoiceStream in Cambridge, Mass., told TechNewsWorld. “From an entertainment perspective, we found that’s really not the paradigm that’s likely going to win.”