Nintendo plans to invest at least US$200 million in marketing its new Wii video game console in an effort to regain the market crown from Sony. The company is going to what it called “unprecedented lengths” to let people see, feel and experience the Wii system. The marketing campaign is designed to convince the masses that the Wii can be enjoyed by more than gamers. “Our plan to market Wii broadly with hands-on experiences continues to pay off,” said George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications.
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Nintendo Unleashes $200 Million Wii Ad Campaign
Posted by: Jennifer LeClaire November 13, 2006 02:12 PMNintendo plans to invest at least US$200 million in marketing its new Wii video game console in an effort to regain the market crown from Sony. The company is going to what it called “unprecedented lengths” to let people see, feel and experience the Wii system. The marketing campaign is designed to convince the masses that the Wii can be enjoyed by more than gamers. “Our plan to market Wii broadly with hands-on experiences continues to pay off,” said George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications.