AOL on Wednesday launched the latest version of its instant messaging service, AIM 6.0, which boasts offline messenging, an improved user interface, and enhanced support for blogging and other social networking activities. AIM 6.0’s community-building orientation should be a plus as AOL shifts from a strictly dial-up service model to an advertising-supported model, said Matt Booth, vice president and program director, interactive local media at Kelsey Group. Thus far, AOL appears to be succeeding, as its ad revenues increased significantly this quarter.
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AOL Launches Instant Messenger Upgrade
Posted by: Erika Morphy November 16, 2006 09:56 AMAOL on Wednesday launched the latest version of its instant messaging service, AIM 6.0, which boasts offline messenging, an improved user interface, and enhanced support for blogging and other social networking activities. AIM 6.0’s community-building orientation should be a plus as AOL shifts from a strictly dial-up service model to an advertising-supported model, said Matt Booth, vice president and program director, interactive local media at Kelsey Group. Thus far, AOL appears to be succeeding, as its ad revenues increased significantly this quarter.