Nintendo’s Wii is entering the game marketplace as the clear underdog, going up against the No. 1 and No. 2 heavyweights, Sony’s PlayStation 3 and Microsoft’s Xbox. Unable to compete based on high-definition graphics or speed, Nintendo’s Wii is being positioned as a more fun — and at US$250, far cheaper — alternative to the other two consoles. The David versus Goliath metaphor is quite apt to describe the Wii’s quest for market share in this space, with the product going to battle armed with the gaming equivalent of a slingshot.
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Nintendo’s Wii: Can It Compete?
Posted by: Erika Morphy November 20, 2006 03:03 PMNintendo’s Wii is entering the game marketplace as the clear underdog, going up against the No. 1 and No. 2 heavyweights, Sony’s PlayStation 3 and Microsoft’s Xbox. Unable to compete based on high-definition graphics or speed, Nintendo’s Wii is being positioned as a more fun — and at US$250, far cheaper — alternative to the other two consoles. The David versus Goliath metaphor is quite apt to describe the Wii’s quest for market share in this space, with the product going to battle armed with the gaming equivalent of a slingshot.