Online video is eating into the market share of traditional television viewing time, according to a recent ICM survey conducted for the BBC. Forty-three percent of Brits who viewed video on the Internet or on a mobile device at least once a week said they spent less time watching traditional TV as a result. Three-quarters of those surveyed said they now watch more online and mobile TV than they did a year ago. Only 9 percent of those surveyed reported using these alternative viewing methods regularly.
Loading ...
Online Video Cuts Into TV Viewing Habits
Posted by: Jennifer LeClaire November 27, 2006 11:06 AMOnline video is eating into the market share of traditional television viewing time, according to a recent ICM survey conducted for the BBC. Forty-three percent of Brits who viewed video on the Internet or on a mobile device at least once a week said they spent less time watching traditional TV as a result. Three-quarters of those surveyed said they now watch more online and mobile TV than they did a year ago. Only 9 percent of those surveyed reported using these alternative viewing methods regularly.