In what marks one of the new year’s first public relations blunders, Microsoft’s move to buddy up with bloggers has backfired. The software giant recently gave dozens of expensive laptops loaded with its new Windows Vista operating system to bloggers. Instead of goodwill, the gesture generated contention in the blogging community.
Some are slinging accusations against not only Microsoft, but also their blogging brethren. Microsoft, they write, is bribing bloggers, and those bloggers, they add, are engaging in unethical behavior.
Really, now, who complains about receiving a fully loaded brand new laptop? If there was no instruction for what to do with it, or only a request to review the machine, I don't see the problem. All I'm upset about is that I didn't blog more last year, and that my blog is not about technology. Send me a laptop though, and I'll review it. Thanks.
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Bloggers Debate Ethics After Microsoft Giveaway
Posted by: Jennifer LeClaire January 2, 2007 11:30 AMIn what marks one of the new year’s first public relations blunders, Microsoft’s move to buddy up with bloggers has backfired. The software giant recently gave dozens of expensive laptops loaded with its new Windows Vista operating system to bloggers. Instead of goodwill, the gesture generated contention in the blogging community.
Some are slinging accusations against not only Microsoft, but also their blogging brethren. Microsoft, they write, is bribing bloggers, and those bloggers, they add, are engaging in unethical behavior.