In an attempt to capitalize on the PlayStation 3’s Cell Broadband Engine computer chip technology, Sony announced Wednesday that it has joined with Namco Bandai Holdings to form a new company to develop games for the console. The new company, dubbed “Cellius,” will have Ken Kutaragi, widely considered the father of the PlayStation line, at the helm as the company’s chairman. Namco Bandai and Sony have put up some $823,000 to form the jointly owned company. Namco Bandai will own 51 percent of the company with Sony claiming the remaining 49 percent.
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Sony Pins Cell Chip Hopes on Cellius
Posted by: Walaika Haskins January 25, 2007 01:22 PMIn an attempt to capitalize on the PlayStation 3’s Cell Broadband Engine computer chip technology, Sony announced Wednesday that it has joined with Namco Bandai Holdings to form a new company to develop games for the console. The new company, dubbed “Cellius,” will have Ken Kutaragi, widely considered the father of the PlayStation line, at the helm as the company’s chairman. Namco Bandai and Sony have put up some $823,000 to form the jointly owned company. Namco Bandai will own 51 percent of the company with Sony claiming the remaining 49 percent.