Internet search kingpin Google is the most important brand in the universe, according to a new survey. The search giant edged out Apple for the honor of “most significant brand” for the second consecutive year. Researchers asked 3,625 industry professionals and students to name the brands that had the biggest impact on their lives in 2006 for survey, which was commissioned by Brandchannel.com. Not surprisingly, four of the top five brands belong to technology companies.
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Google Keeps ‘Most Significant Brand’ Crown
Posted by: Tim Gray January 26, 2007 01:05 PMInternet search kingpin Google is the most important brand in the universe, according to a new survey. The search giant edged out Apple for the honor of “most significant brand” for the second consecutive year. Researchers asked 3,625 industry professionals and students to name the brands that had the biggest impact on their lives in 2006 for survey, which was commissioned by Brandchannel.com. Not surprisingly, four of the top five brands belong to technology companies.