Advances in technology, particularly customer resource management software, are driving e-commerce these days. In some cases, they’re driving the industry down a strange road that, like a “Twilight Zone” episode, ends up in Smalltown USA, circa 1950. It’s a road that has companies adopting some of the most sophisticated and dazzling methods for learning everything possible about their customers — in an Orwellian fashion some find horrifying — while simultaneously striving to make the same customers feel safe, secure and part of a close-knit family.
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Cashing In on the E-Commerce Craze
Posted by: Fred J. Aun February 13, 2007 04:00 AMAdvances in technology, particularly customer resource management software, are driving e-commerce these days. In some cases, they’re driving the industry down a strange road that, like a “Twilight Zone” episode, ends up in Smalltown USA, circa 1950. It’s a road that has companies adopting some of the most sophisticated and dazzling methods for learning everything possible about their customers — in an Orwellian fashion some find horrifying — while simultaneously striving to make the same customers feel safe, secure and part of a close-knit family.