Their mode of Cyberspace travel may be called a browser, but what they’re doing at news sites on the Web is more than just browsing, according to findings released last week by the Poynter Institute. Readers of news on the Web spend more time with stories they choose to eyeball than their counterparts reading printed newspapers, according to the research and education outfit for journalists. The researchers at Poynter’s EyeTrack07 project found that online readers of news read 77 percent of what they chose to read, while broadsheet newspaper readers read an average of 62 percent.
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Study: Web News Readers Stick With Stories Longer
Posted by: John P. Mello Jr. April 3, 2007 09:17 AMTheir mode of Cyberspace travel may be called a browser, but what they’re doing at news sites on the Web is more than just browsing, according to findings released last week by the Poynter Institute. Readers of news on the Web spend more time with stories they choose to eyeball than their counterparts reading printed newspapers, according to the research and education outfit for journalists. The researchers at Poynter’s EyeTrack07 project found that online readers of news read 77 percent of what they chose to read, while broadsheet newspaper readers read an average of 62 percent.