Much fund-raising is done on the candidates’ own pages, although with varying degrees of emphasis. At John McCain’s site, fund-raising is a major focus, but again with a grassroots feel. Visitors to the McCain home page are urged to do two things: 1) make a contribution, and 2) join McCain’s “team.” One of the benefits of being a McCain team member is the ability to create a personal Web page in what’s called “McCainSpace.” Holders of such pages can use them to fund-raise, as well as to connect with other supporters and stay up-to-date on the campaign’s progress.
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Campaign 2.0, Part 2: Opening Hearts, Minds and Wallets
Posted by: Katherine Noyes April 5, 2007 05:00 AMMuch fund-raising is done on the candidates’ own pages, although with varying degrees of emphasis. At John McCain’s site, fund-raising is a major focus, but again with a grassroots feel. Visitors to the McCain home page are urged to do two things: 1) make a contribution, and 2) join McCain’s “team.” One of the benefits of being a McCain team member is the ability to create a personal Web page in what’s called “McCainSpace.” Holders of such pages can use them to fund-raise, as well as to connect with other supporters and stay up-to-date on the campaign’s progress.