Electronic Arts and Endemol announced Monday that they are partnering on Virtual Me, a new, avatar-based offering in digital entertainment that is expected to span the worlds of TV and video games. The technology combines cutting-edge avatar creation technology from Electronic Arts with popular TV formats from Endemol to give consumers a way to meet, compete and socialize in online digital worlds, company officials said. It is due to debut “in the coming months” in an online edition of Endemol’s top-rated “Big Brother” reality TV show.
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Virtual Me Crosses Game, TV Barrier
Posted by: Katherine Noyes April 16, 2007 02:45 PMElectronic Arts and Endemol announced Monday that they are partnering on Virtual Me, a new, avatar-based offering in digital entertainment that is expected to span the worlds of TV and video games. The technology combines cutting-edge avatar creation technology from Electronic Arts with popular TV formats from Endemol to give consumers a way to meet, compete and socialize in online digital worlds, company officials said. It is due to debut “in the coming months” in an online edition of Endemol’s top-rated “Big Brother” reality TV show.