Mattel, maker of the iconic Barbie doll, announced Thursday that Barbie will go online with BarbieGirls, a new virtual world. The site offers the opportunities to create a virtual character, play games and chat with other girls. The toy company also plans to release the “Barbie Girls” device, a doll-shaped MP3 player, in July. “Our focus since the early to mid-1990s has been to give girls rich content through our dot com site. We’ve always been engaging girls in an online form,” Mattel’s Chuck Scothon told TechNewsWorld.
Loading ...
Barbie’s Fantasy World Expands to Virtual Dimension
Posted by: Walaika Haskins April 27, 2007 03:01 PMMattel, maker of the iconic Barbie doll, announced Thursday that Barbie will go online with BarbieGirls, a new virtual world. The site offers the opportunities to create a virtual character, play games and chat with other girls. The toy company also plans to release the “Barbie Girls” device, a doll-shaped MP3 player, in July. “Our focus since the early to mid-1990s has been to give girls rich content through our dot com site. We’ve always been engaging girls in an online form,” Mattel’s Chuck Scothon told TechNewsWorld.